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Established by Matt Sterbenz in 2002 while freesking was starting to boom, 4FRNT built a brand around a great team of pro skiers. Being one of the very first athlete-owned and managed brands, 4FRNT manufacture top-of-the-line skis, bindings and poles that are designed & developed by professional skiers.
They've tested and evolved every element - from shape and construction to colour and graphics - ensuring a killer end product. 4FRNT embrace their rider knowledge, taking that experience and using it to provide an extensive range of hardware and clothing with options for every skier on the hill.