About Us

The Freeze Fundamentals

We consider ourselves to be very lucky, we work in an industry that we love. Everyone at Freeze is here because of a shared passion for skiing, snowboarding & surfing - and we get to surround ourselves with it everyday. We are never having more fun than when we're shredding fresh powder, riding through a perfectly shaped park, or tucking into a glassy dawn barrel - and helping other people do the same stokes us in the same way. Our mission is to make sure that when you're on snow or in the water, you are having as much fun as you possibly can - and to ensure that happens, we have what we call the Freeze Fundamentals…

We ride what we stock. Whatever level you're at, your equipment is vital - it may be your first board, it may be one in a long series - either way we have you covered. We've always been very proud of the gear we have in the store - everything we have has been chosen based on the quality of the product, and how it performs. If we like it, we stock it - if we don't think it's good enough, we won't have it in the store - simple as that. This way you can be sure that when you shop at Freeze, you are choosing from the very best equipment, selected by experts.

Good service comes as standard. At Freeze we pride ourselves on the service we offer. All of our staff are experienced skiers, snowboarders and surfers who have an in-depth knowledge of our gear, and will be happy to advise you on anything you need to know about your purchase. Since the very beginning, we have treated our customers as friends - many of them have indeed become close friends over the years - and this is an attitude we consider to be very important as we grow. Whether you come into the store, or interact with us online, we want you to have the very best experience, so if there's anything you ever want to talk to us about, please get in touch.

Every detail is important. It might be the smallest of things but sometimes it's those that can be the most important. It might be a design element in the shop that shows something in the best light, or just the way you move through the website - we put care and attention into everything we do, and still always find ways we can improve. If there's something that you think we can do better the let us know - our shop is your shop.

This isn't just an industry to us, it's a community. We have a team of local riders that we support as well as international representatives. We grew with the support of the community, and will always look to cherish the roots of the sports that gave us the passion to do what we do.