Oakley Prizm

Oakley are great at making headlines when it comes to goggle and lens technology – not least because they are always at the cutting edge of the industry when it comes to innovation. This year, amongst some new frames they have released a new lens technology called ‘Prizm’.

Unlike some of their other big announcements that have very obvious attractions – the Airwave with its heads-up display and on-board GPS for example – the Prizm looks relatively understated from the outside. The Prizm lenses have been designed with a new emphasis on the colours that help your eyes pick up all the contours you need to see in a snowy environment. There are three colour options available in Prizm – Rose, Jade Iridium and Black Iridium – and each covers a much broader range of light conditions than normal lenses so you don’t have to worry about swapping lenses every time a cloud rolls in or away. Not only can you wear them in more conditions, but when you are wearing them – they give you a super high definition view of your surroundings so you can have absolute confidence that you are getting the full picture. Ride with confidence – better, harder, longer.

What’s the best lens for you? Prizm Rose covers the lowest light range of all the Prizm options – it’s best from snowy, overcast conditions all the way up to when the sun has finally broken through the clouds. Prizm Black Iridium is best from when it starts out a little bit grey to the brightest of days when there isn’t a cloud in the sky. Prizm Jade Iridium covers almost everything in between – it’s the most versatile Prizm lens covering you while the snow’s still falling all the way up to the bluebird days that we all wish for.

You can expect to see a lot more from the Prizm technology, and when you ride in them you’ll really understand quite how good these lenses are.