Established by Matt Sterbenz in 2002 while freesking was starting to boom, 4FRNT built a brand around a great team of pro skiers. Being one of the very first athlete-owned and managed brands, 4FRNT manufacture top of the line skis, bindings and poles. Being “Rider owned. Rider Inspired” every piece of equipment is designed & developed by the pro skiers, who keep in charge of every element from shape, construction & graphics ensuring for a killer product. 4FRNT embrace their rider knowledge & provide an extensive range of hardware with options for every skier on the hill. Oh, and don’t forget their clothing line!