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Founded in the early 1980s, Datawax are the oldest UK based ski and snowboard care manufacturer in the country and they have been consistently adding new and up-to-date products to their range to ensure their customers can protect and improve their skis and snowboards in the best way possible. They were started as a family business who had a love for skiing and snowboarding and racing, so they always strived to improve their products so the skis and snowboards had a fast glide and excellent edge grip. Datawax actively supports all British snowsports and they even sponsor some of the best skiers and snowboarders in the country.