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Since their inception in 1992, Ride have gone on to create snowboards and snow board clothing that has propelled them to become one of the most innovative brands in the industry. Pooling together their creative minds, the company has worked in conjunction with other manufacturers to create unique snowboard equipment which allows you to perform at your maximum. Whether you are just starting out or you are a seasoned professional, the team at Ride has a wide range of Snowboards, Snowboard Boots, Snowboard Bindings, Outerwear, clothing and accesories, because no matter what your background is, they always ensure that the boarder is put first.