Roxy began as Quiksilver’s womens line in 1990. Like Quiksilver, Roxy started off with surf focused products and as time passed they expanded to street and outerwear as well. Being a girls only brand, Roxy spent most of their time and energy making sure their products weren’t just functional and technical, but also up to date with the latest fashion trends. With a range of skis and ski bindings a well as helmets and outerwaer, Roxy are still working hard on that today. Roxy has developed a recognizable style of its own, finally producing a brand that gives active girls exactly what they’re looking for "daring, confident, naturally beautiful, fun, alive: Roxy".