Snowboard boots with skate roots
Back in 1995, skateboarding and snowboarding were starting to boom. Sole Technologies – the company that makes Etnies and Emerica skate shoes – decided to launch a snowboard boot brand based on the same principles as their skate programs. They wanted to create a rider-driven brand that made snowboard boots riders would be proud of wearing, while offering the support and stability they needed to help them progress the sport.
The brand that they launched over two decades ago was ThirtyTwo, and since then they’ve become renowned for their comfort, technical features, lightweight feel and smart designs. In 2008 ThirtyTwo decided to launch an outerwear and apparel line and the brand now makes a range of jackets, pants and snow-focused streetwear – or snowwear – that’s designed by snowboarders for snowboarders.
Rider-Driven Snowboarding Since 95’
ThirtyTwo understands that in order to stay relevant, they need to invest in and partner with a diverse team of snowboarders that are at the top of their game. The company supports big name riders like Scott Stevens, JP Walker, Joe Sexton and big-mountain Jeremy Jones, who each have a collection of ThirtyTwo boots and products that they’ve worked closely with the brand’s engineers to design and test.
In an industry where corporate boardrooms have financed companies then axed ‘old’ team riders, Sole Tech and ThrityTwo have stayed independently owned and operated, while remaining true to the team riders they sponsor and collaborate with.
Ultra-light, Ultra-comfortable Snowboard Boots
Although ThirtyTwo may have designed their snowboard boots with their pro riders in mind, the results of that fruitful relationship has been a hugely popular collection of tried and tested boots with a reputation for being ultra-comfortable. The skate-inspired fit and feel of ThirtyTwo boots is evident in boots like the TM-Two and Lashed, which have been in their line-up for over a decade.
Each ThirtyTwo boot comes with a heat-moldable Intuition or Ultralon liner, with a padded footbed for extra cushioning. They also use STI Evolution Outsole Foam, which keep their boot’s 15-40% lighter than others in the industry while offering the impact resistance and responsiveness for all types of riding.
Outerwear and Snowwear that’s Practical and Looks Sick
The proper combination of technical details, stylish designs and practical features define ThirtyTwo’s outerwear and streetwear-inspired snowwear apparel. Most of the outerwear has a waterproof column between 8,000 and 20,000 mm to help you stay dry, with features like body-mapped insulation to keep you warm. You get media pockets, goggle wipes and helmet-compatible hoods to protect against the weather – everything you’d expect from a quality outerwear provider.
ThirtyTwo’s snowwear, streetwear and outerwear collections offer you an awesome variety of colorways and block prints, in both baggy and tapered fits. Their line of weatherproof fleece hoodies, flannels and long sleeves are perfect to ride in on a sunny day or just to wear at the après. If you want to look good, look no further.
Need any help to choose?
If you're in the market for a new set of boots, you've come to the right place. If you're not sure what to look out for, check out our Snowboard Boot Buyer's Guide. If it's outerwear you're after, take a look at our Guide to Outerwear and Layering.
If you'd rather speak to one of the team, that's fine too. Just get in touch and we'll be happy to help.