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Electric established itself in the year 2000 as a manufacturer of premium products for people with active lifestyles, paying particular attention relating to the snow and surf scene. With a stylish product range including sunglasses, ski and snowboard goggles, streetwear and accessories, Electric prides itself in providing goods that excel in performance for action sports, but are also fashionable. Electric’s “high voltage” products are a combination of music, art and rider inspired developments and designs. With Electric Ambassadors such as Jeremy Jones, Kelly Slater, Christy Prior and Parker White, you can rest assured that Electric provides you with high performance, stylish products no matter if you’re shredding on water, snow, or just wondering the streets.