With connectivity to nature at the core of their beliefs, Fjällräven wants nature to make an impact on you, whilst causing as little impact on nature as possible. Their range features only high-quality materials from well-sourced suppliers. They believe sustainability is rooted in function. If your Fjallraven jacket wasn't waterproof enough, for example, you'd be forced to replace it, which is wasteful. Fjällräven design with a lifetime of use in mind, which is great for us and for Earth.