Joov

Joov Sports Products supply a range of healthy and natural muscle recovery and active pain relief remedies to help everyone from professional athletes to casual gym-goers and sportspeople reach their goals.
Joov Sports Products was founded in 2017 by aspiring motocross rider, personal trainer and sports masseuse Tom Johnson. After breaking his neck in a bike accident two years earlier, Tom was unimpressed with the range of muscle creams and ointments he was using to aid his recovery and particularly the number of unpleasant chemicals they contained. Once he had recovered and after extensive trials and research, Tom concocted his very own 15ml Muscle Balm. His fellow riders, gym buddies and friends absolutely loved the formula; it was kind to the skin, made of completely natural ingredients and most importantly it helped tackle muscle pain and soreness effectively.

After giving up motorbiking following his injury, Tom devoted more time to growing the Joov brand. Before long, he had established a steadily growing stocklist of retailers and started increasing the Joov range. Whilst Tom wanted to create a brand that was hip and cool, he has also taken particular care to ensure the company maintains high ethical standards in their production processes: Joov products are packaged using minimal plastic and use natural ingredients.

Today, Joov supply a range of active skincare products to help people reduce muscle and joint pain during and after sports and activities. Whilst Joov is endorsed by a range of professional athletes and teams, they are immensely proud to cater for everyone and anyone who enjoys keeping active.