Wear Colour

Curious adventurers, meet WearColour. This stylish Swedish brand makes both casual and technical performance clothing, designed to build your confidence and challenge you to venture further from your comfort zone than ever before.


Confidence, inclusiveness and a thirst for adventure. These are the Wearcolour core values, and along with their Swedish heritage, are reflected in everything they create. Founded in 2010, Wearcolour produces casual and performance clothing made to take you out of your comfort zone, with designs that blend the wild outdoors and modern urban culture of Sweden together. No matter who you are, where you come from, or how old you are, this warm inclusive brand is sure to stock something for you.