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The Neff story began in Southern California in 2002, with Shaun Neff buying 99 cent headbands and scrawling 'Neff' on them with a paint pen. It's pretty amazing to see how big thier range has become and how far they have come since then! Neff gradually built themselves into a highly respected headwear company making beanie hats, headbands and caps, distributing their product all over the world. Today, their snow, skate and music inspired range now includes t-shirts, shorts, sunglasses, watches and streetwear along with their original headwear is supported by a huge team of ambassadors with big personailty's such as Snoop Dogg, Scotty Lago, Sage Kotsenburg, Steve Aoki and Jordy Smith to name a few.