For safety-focused gear that doesn’t compromise on style, look no further than POC. Our range of POC helmets & POC goggles make use of ground-breaking technology to keep you protected on your next adventure.

Established in Sweden in 2005, POC have a simple mission, to save lives by minimising the consequences of accidents for skiers, snowboarders and cyclists. By introducing new safety ideas and technologies, they've been able to develop a superb range of ground-breaking helmets and protective wear.

At Freeze, we're proud to stock POC snow helmets. With their uncompromising approach to safety, fresh styles and vibrant colourways, POC are one of our most trusted and biggest-selling helmet brands.